Website Promotion

Promoting & Marketing a Website's Visibility Online

Internet marketing is the use of the Internet to advertise and promote. In the context of building a web presence, Internet Marketing is quite simply using the Internet to market you, your product, or your business to internet users.

Developing a website is the first step towards establishing an online presence, but in order for the website to do you or your business any good, your potential customers or clients have to be able to find it! That is why whether you already have a website or are in the process of having one designed, an effective Internet Marketing strategy is the most important aspect of your online presence.

There are many forms of Internet Marketing. Depending on specific client needs Bjorn employs any or all of the following Internet Marketing solutions, which he has found from years of experience to be the most significant, effective, and acceptable:

  • Search Engine Optimization

    The most cost effective and significant form of internet promotion. Search Engine Optimization (SEO) is the art and science of allowing search engines to find your website and list it high in the Search Results of users' queries. SEO consists of various onsite and offsite optimizations.

  • Paid Advertising

    Paid Advertising includes Pay Per Click (PPC or CPC) advertising with any or all of the three major search engines, and in certain cases is extremely profitable. (Pay Per Click advertisements are identified as "Sponsored Links, Sponsored Sites, and Sponsored Results" in Google, Yahoo, and MSN, respectively, and are shown next to Search Results.)

  • Link Strategies

    Linking is the act of creating links and connections to your website. Depending on the quality, location, and quantity of links, this is often considered to be the most important form of SEO and Internet Marketing.

  • Email Marketing

    Email marketing is one of the most powerful marketing tools available for communicating and developing relationships, essentially allowing you to create and deliver email and newsletters to thousands of recipients. Compared to traditional mail, email marketing is practically free.

The Importance of Effective Internet Marketing

All businesses, small and large understand the importance of having a website. Without one, competitors who are online are taking their customers, potential business that could be theirs. The thing is, just having a website isn't enough to guarantee a web presence.

With billions of websites on the internet, how do you differentiate yourself from the rest? How do you get people to find your site and not theirs? With internet marketing.

The importance of Internet Marketing is increasing every day, and already rivals two of the traditional medias most used by local shoppers - newspapers and yellow pages.

Nearly 100 million adults made purchases after doing online research last year, coming close to the number of adults who purchased through catalogs, direct-mail, and telemarketing combined! 114.1 million adults searched for product information on the web last year, and 98.9 million of this group went on to make purchases either online or offline. By comparison, 106.7 million adults made purchases through catalogs, direct-mail and telemarketing.
Three out of five adults go online regularly and the majority of U.S. residents now use the web to shop.

70% of US Adults use the Internet as an information source when shopping locally for products and services.