Our website design principles may be unique, but they are straightforward nonetheless;
We create attractive, appealing website designs that match our clients’ needs as well as their target audience without excessive load times or unnecessary "bells and whistles". Our designs keep users interested and intrigued with a website without making them wait for irrelevant effects to load.
We never use templates to easily create a website design, unless a client specifically desires one. We focus on creating custom and unique website designs that are fitting to our clients and their target market.
We create websites that are easy to look at and read without distracting users - focus is strategically placed on appropriate and desired design elements.
We acknowledge the fact that users with wide ranges of preferences visit the websites we design, and as such our designs do not require a specific browser or monitor size in order to appear as intended, and are tested on every common computer configuration, browser and connection speed.
We create websites that are easy to navigate; ensuring site users find the content they are looking for by placing content and navigational items or links in an intuitive manner - where users have learned to expect them.
We will not "throw off" the appearance of our websites, turning away customers with keyword stuffing or excessive links in unsuccessful attempts to "Search Optimize" the websites we design. The days of filling a page with keywords, META tags for search terms, and most other easily manipulatable "Optimization" tactics are long gone – as such we do not sell outdated techniques to clients desiring website promotion.