Before successfully redesigning a website or implementing a profitable internet marketing strategy, it is imperative to analyze the existing structure and makeup of the website in order to find the areas most in need of work and make improvements where neccessary.
Companies with an existing website or websites interested in taking advantage of Bjorn's website development or internet marketing services may require a website analysis in order to ensure optimum performance and results.
A website analyzation covers every aspect of your website from a user's perspective, including:
Websites are often designed with little more than appearance and presentation in mind. Whether developers are unknowledgable about or simply unaware of the importance of proper website development including all the above aspects, in most cases some or most of them are overlooked.
Unfortunately, it is difficult for most web design clients to recognize the difference between a website lacking most of the above aspects, and a website professionally designed and developed for success. As an online presence is key to the success of most businesses, Bjorn will go to any length to ensure his clients understand what he does and it's importance.
33% of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process.
75% of the people asked in a recent survey would not return to websites that took longer than four seconds to load.
The experience shoppers have on a website impacts their view of the entire company behind it. About 30% of those surveyed said they formed a "negative perception" of a company with a badly put-together website, or would tell their family and friends about their experiences.
IBM is a strong advocate of usable designs, and quotes that as a rule of thumb every dollar spent in usability earns a return of $10 - $100.