Website Promotion / SEO / PPC Pricing

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Pricing Structure for Website Promotion

Internet Marketing & Search Engine Optimization pricing is based upon numerous factors ranging from the size and complexity of your website, your current performance and potential, keywords, competition, and your desires & goals for your web site.

The following packages are generalized suggestions based upon common website sizes/configurations and internet marketing budgets. Certain fields will always be more competitive than others, and customization of a proposed package may be required.

If you know specifically what you are looking for in an Internet Marketing or Search Engine Optimization campaign, a custom proposal might be right for you based uniquely on your specific needs, but the following suggestions may help you get an idea of the various aspects of online promotion, their complexity, and a general time and cost estimate.

Services	Sample Package #1	Sample Package #2	Sample Package #3	Sample Package #4
Baseline Ranking A Baseline Ranking establishes the websites current performance and potential, and an overview of how to best improve the site.	√	√	√	√
Meta Information Meta Information includes important aspects of on-site SEO including optimization of HTML Tags such as Title, Description and Keywords.	√	√	√	√
Keyword Identification Identification and implementation of the most valuable keywords to target for your website based upon competition, how potential customers search, and what is valuable to your website in particular.	√	√	√	√
Content Optimizations A website's content is updated or adjusted based upon keyword research and the baseline ranking, allowing the site to be found by the people it needs.	√	√	√	√
Link & Submission Recommendations A list of valuable links, directory, and search submission recommendations is compiled based upon manual research, identifying valuable sources for direct & organic traffic.	√	√	√	√
HTML Code, Tag & Structural Analysis A site's use of HTML tags, it's code and structure are analysed and adjusting to be completely internet marketing and search engine friendly.	√	√	√	√
Recommendations for avoiding penalties Recommendations are made, unique to the specific website or online presences' status and direction covering cautions that may impact it's performance.	√	√	√	√
Monthly Reports Monthly Reports are generated for the duration of the term, illustrating every major change the website is experiencing in terms of optimization and results.	√	√	√	√
Search Engine Submissions The website will be included and listed in over 150 search engines, including Google, Yahoo, MSN, Ask, etc.		√	√	√
Directory Submissions The website will be included and listed in all applicable online directories deemed beneficial.		√	√	√
Link Building Initiative Links are carefully and manually selected and persued depending on the website to greatly increase it's online exposure, both in terms of natural (clicks) and organic (search engine) traffic.		√	√	√
Keyword Value & Quality Optimization for Content A website's content is analyzed in terms of quality and keyword value and adjusted accordingly.		√	√	√
Filename/URL Optimization Filenames (URLs), which are one of the most important on-page optimization factors a website has are adusted for search friendliness.		√	√	√
Server & Technical Issues Server & Technical Issues inclued multiple domains and how they are handled, multiple websites, a site that is moving or has moved, 404 Errors, etc.		√	√	√
Linkbait Pursual Persuing Linkbait means to strategically and cleverly create content that will be ideal for inpiring and generating inbound links from other, valuable websites.			√	√
Content Development Depending on a sites baseline ranking and keyword analysis, content development may be a crucial step in establishing competitive rankings for valuable search terms.			√	√
Competitive Analysis Competitive Analysis includes a report on up to 5 competitor websites, detailing where their traffic comes from, what it takes them to get it, and what it would take for you to achieve the same performance.			√	√
Conversion Analysis Conversion Analysis looks at the steps users take to convert - or perform desirable or valuable actions on your website - then page content, structure, navigation, etc. are adjusted accordingly.			√	√
Yahoo! Search Submit Express Search Submit Basic enables you to submit up to 5 URLs for inclusion in non-sponsored (Organic) search results on Yahoo!, and other portals such as AltaVista and AllTheWeb.			√	√
Yahoo! Directory Submit Submission into the Yahoo! Directory provides a valuable set of backlinks not only recognized by Yahoo, but by all major search engines - and is highly recommended for any serious SEO campaign.			√	√
Email Marketing Email Marketing includes establishing a means of gathering emails from interested users, with their consent, to be used for marketing your website, as well as creating simple interfaces to manage such lists and send or automate email delivery.			√	√
Advanced Tracking Reports Advanced Tracking Reports include more details, as well as tracking for email marketing campaigns or pay-per-click (PPC) campaigns.				√
Advanced Keyword Research Advanced Keyword Research, used in conjuction with Pay-per-click advertising, ensures maximum exposure as well as the highest return on investment on your campaigns.				√
Google PPC Pay Per Click Advertising campaigns are created for the Google Search Engine, instantly driving targeted traffic to your website.				√
Yahoo PPC Pay Per Click Advertising campaigns are created for the Yahoo Search Engine, instantly driving targeted traffic to your website.				√
MSN PPC Pay Per Click Advertising campaigns are created for the MSN Search Engine, instantly driving targeted traffic to your website.				√
Average Size : This is the average amount of pages and keywords a website will be optimized for, depending on the campaign.	10 Pages & Keywords	20 Pages & Keywords	Unlimited Pages / 50 Keywords	Unlimited Pages & Keywords
Average Term/Cost : This is the average cost and term length of a contract depending on the size and scope of the website promotion campaign.	1 Mo. / $1000	2 Mo. / $2000	3 Mo. / $3500	6 Mo. / $5000+
Request a Proposal Click on the website promotion campaign that most closely matches your budget and optimization goals to request a free proposal.	Request Proposal	Request Proposal	Request Proposal	Request Proposal

**The above is just a sample of price ranges and packages for more typical websites. Custom packages and plans covering any of the above points are available upon request.

Please contact Bjorn if your are interested in any of the above packages or services or for more information, or fill out a free internet marketing/seo proposal and quote form to get started with a custom internet marketing/seo proposal and quote.