Submit a creative brief!

Creative briefs precede proposals, and help guide our decisions throughout the project

I hate adding an extra step, but as much as we both would like to get started, the success of your upcoming project depends on this brief. To ensure your project meets its goals—hopefully with room to spare—it’s imperative to lay out the basics before jumping in. And not to imply that you haven’t put the necessary preliminary thought into this, but there’s also a chance that it will help focus your visions as well. Once received, I can create your proposal!

Creative brief form

Fill out and submit the creative-brief form below, so that I can get started on your proposal! I've provided a few questions for each point to help get you thinking, although you don’t have to answer every question. As you’re filling out the form, however, please provide as much information as you possibly can!

  • Enter a title for your project that identifies it.

  • Why are you having this project done?
  • What is it you’d like to accomplish wish this project?
  • How will you measure the success of this project?
  • Are there any priorities to your objectives?

  • Might your products, services, etc. be of special interest to a specific group?
  • Who are you trying to attract and call to action with your project?

  • You may or may not be selling anything, but if you could convey one sentence to your audience—without the clutter—what would it be?
  • How might you prove it?
  • What else might you want to communicate?

  • How are you planning to market this project?
  • What are your current marketing strategies, and how will this project integrate with them?
  • Might you be interested in website promotion services?

  • Do you have or need specific colors, themes, a logo, letterhead, envelopes, business cards, a domain, hosting, or anything else to consider for this project?
  • Are you comfortable with providing the required content for this project, including all text, or will you want assistance or consultation?

  • Do you need this project launched by a certain date?
  • Do you have a budget that you cannot exceed, or are you more interested in the highest quality result possible? Somewhere in-between? Please let me know, so I can plan accordingly.

  • This could be a long one—please list any specific special requirements or requests you may have for this project.
  • Finally, step outside of the box for one last moment and think of your audience—how could this project be aligned to their expectations, goals, needs, or desires?

If you’d like a copy of the creative brief sent to you, please enter your e-mail address below: